Santoshpur Kishalaya
After establishing K S Ad Concern (Kishalaya Sil – Advertising Concern), I began working in Printing, Branding, and Event Management. Gradually, I entered the cultural world, and started organising Drawing Competitions, Canvas Painting Workshops, Cultural Programmes, and various other events.
Over time, each programme began gaining popularity. The events also started attracting the attention of both Print Media and Electronic Media. However, as we were an Advertising Agency, the media gradually became less involved.
To maintain the popularity and continuity of these programmes, I formed a Society “Santoshpur Kishalaya Art & Cultural Society “with my close associates and well-wishers, and began working with renewed enthusiasm.
From the very beginning, we decided that instead of collecting funds directly, we would approach advertising companies and potential sponsors for support for different aspects of our programmes. Rather than asking for money as sponsorship, we requested them to provide support through their vendors—for example, Pandal, Light & Sound, Gifts, Food Packs, Publicity Boards, and other event-related requirements.
We received a very encouraging response. At the same time, whatever additional expenses were required were managed by contributing money from our own pockets. In this way, we continued organising the programmes by combining sponsorship support with our personal contributions.
At present, however, our own financial capacity has almost reached its limit. Therefore, we are now considering opening a bank account for the Society and accepting donations, because without additional financial support, it is becoming increasingly difficult to continue and expand our programmes.
Your wholehearted cooperation and support are earnestly requested.
Our Mission and Vision
Keep Art and Culture Alive
To organise and support meaningful cultural programmes that encourage creativity, participation and appreciation of art, while keeping Bengal’s rich cultural traditions connected with the community.
A Community That Celebrates Culture
To build a sustainable cultural community where artists, children, families, sponsors and well-wishers can come together to participate in and support the arts for generations to come.
Our Journey
Our journey began with a simple passion that has been close to our hearts since childhood—the passion for organising Drawing Competitions and Cultural Functions within our community.
After starting our business, as our financial circumstances became more stable, we gradually expanded these activities. With time, our programmes gained popularity and attracted increasing participation from children, young artists and art enthusiasts.
As the scale of our events grew, we approached various organisations and businesses for support. From multinational companies to small local businesses, organisations gradually came forward to associate themselves with our initiatives.
Their support has taken many forms. Some have provided advertisement and publicity boards; some have supported food and refreshments for children, while others have contributed certificates, mementos and complimentary gifts for participants
Growing Beyond the Local Community
Competitors participate in our Sit & Draw Competitions
Painters participate in our Workshops
With the growing popularity of our programmes, news of our competitions and workshops gradually spread across West Bengal.
Artists from different districts began participating in our Drawing Competitions, Painting Workshops and Sculpture Workshops. Our programmes have welcomed participants ranging from young budding artists to senior artists, including participants as old as 80 years.
On average, 1,400 to 1,850 competitors participate in our Sit & Draw Competitions, and 200 to 250 painters participate in our Workshops.
Our Supporting Organisations
Mak Lubricants, Boroline and Doms are among our valued supporting organisations.
Our Sponsorship Philosophy
We would like to clearly state that, until now, we have not accepted direct financial assistance from any organisation. Instead, our supporting organisations have helped us through in-kind contributions, such as:
A New Chapter
As our activities continue to expand, we have now decided to open a Bank Account in the name of our Society.
Several organisations have expressed their interest in becoming Co-Sponsors of our programmes. Some of them would prefer to contribute a designated sponsorship amount rather than provide support in kind.
With the opening of the Society’s official bank account, we hope to create a more structured and transparent system for organisations wishing to financially support our initiatives.
Looking Ahead
Our vision is to take our work beyond individual events and develop a broader platform for Art, Culture, Education and Community Engagement.
With the wholehearted support and cooperation of individuals, organisations, businesses and well-wishers, we hope to expand our activities into many more areas in the coming days.
We sincerely believe that when the community comes together, art and culture can create lasting connections, opportunities and positive change.
We invite organisations, businesses and well-wishers to join us in this journey and become a part of our growing cultural initiative.
How We Have Grown
What began through advertising and event management gradually developed into a continuing journey of cultural programmes, community participation and shared support.
The Beginning
Santoshpur Kishalaya Art & Cultural Society was established to give our cultural initiatives a dedicated platform and ensure their continuity.
Programmes Took Root
Drawing competitions, canvas painting workshops, cultural programmes and other community events brought artists, children and families together.
A Growing Cultural Presence
Continuing the Journey
Four Principles Behind Our Work
Keeping Traditions Alivey
We believe cultural traditions become stronger when they are shared, practiced and passed from one generation to another.
Everyone Has a Place
Our programmes bring together children, artists, families, volunteers and community members through shared cultural experiences.
Growing Together
We work with sponsors, advertising partners, vendors, artists, well-wishers and community members to make our programmes possible.
Building for the Future
Our aim is not only to organise events, but to create a continuing cultural platform that can grow and serve the community for years to come.
Come and Be Part of the Story
Whether you are an artist, cultural enthusiast, organisation, sponsor or well-wisher, there is a place for you in our journey.
Your wholehearted cooperation and support can help us preserve our programmes, reach more people and continue celebrating Bengal’s rich cultural heritage.
